This policy is drafted in the English language. If it is translated into any other language, the English language text shall prevail.
Who We Are
Our Site is operated by Amarielle Lingerie, a company based in England, Great Britain.
What This Policy Covers
Personal data, or personal information, means any information about a living individual from which that person can be identified. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998 or when it comes into force EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”). It does not include data where the identity has been removed (anonymous data).
As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
The right to be informed about Our collection and use of personal data;
The right of access to the personal data We hold about you (see section 10);
The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 12);
The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your data for a limited time, as explained in section 5 but if you would like Us to delete it sooner, please Contact Us using the details in section 12);
The right to restrict (i.e. prevent) the processing of your data;
The right to data portability (obtaining a copy of your data to re-use with another service or organisation);
The right to object to Us using your data for particular purposes; and
3.1.8 Rights concerning automated decision making and profiling.
If you have any cause for complaint about Our use of your data, please contact Us using the details provided in section 12 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to complain with the UK’s supervisory authority, the Information Commissioner’s Office. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal and non-personal data:
Identity Data, including title, first name, last name, business/company name, job title, profession, date of birth, gender, password and country/location;
Contact Data, including billing address, delivery address, email address and telephone numbers;
Financial Data, including bank account and payment card details;
Transaction Data, including details about payments to and from you and other details of products you have purchased from us;
Technical Data, including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website;
Profile Data, including purchases or orders made by you, your interests, preferences, feedback and survey responses;
Usage Data, including information about how you use our website and products; and
Marketing and Communications Data, including your preferences in receiving marketing from us and our third parties and your communication preferences.
4.9 We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How Do We Use Your Data?
All personal data is processed and stored securely, for no longer than is necessary for light of the reason(s) for which it was first collected, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your data, the purposes for which we process your data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Our use of your data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:
Providing and managing your account;
Providing and managing your access to Our Site;
Personalising and tailoring your experience on Our Site;
Supplying Our products to you;
Replying to emails from you;
Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on the unsubscribe link in the relevant communication;
Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;
With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email with information, news and offers on Our products. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the Data Protection Act 1998, GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003. We will get your express opt-in consent before we share your data with any third parties for marketing purposes.
Third parties whose content appears on Our Site may use third party Cookies, as detailed below in section 11. Please refer to section 11 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.
You have the right to withdraw your consent to Us using your data at any time, and to request that We delete it.
How and Where Do We Store Your Data?
We only keep your data for as long as we need to to use it as described above in section 5, and/or for as long as we have your permission to keep it.
Some or all of your data may be stored outside of the European Economic Area (“the EEA”). (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to us. If We do store data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the Data Protection Act 1998 / GDPR (as applicable).
Data security is very important to Us, and to protect your data We have taken suitable security measures to prevent your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your data on our instructions and they are subject to a duty of confidentiality.
Do We Share Your Data?
Subject to the sections below, we will not share any of your data with any third parties for any purposes.
We may sometimes contract with third parties to supply products and services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. We require all third parties to respect the security of your data and to treat it in accordance with the law. We do not allow our third-party service providers to use your data for their own purposes and only permit them to process your data for specified purposes and under our instructions.
We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
We may sometimes use third party data processors that are located outside of the EEA. Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK. The third-party data processors used by Us are listed below:
Google Analytics & ProFulfilment.
What Happens If Our Business Changes Hands?
In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
Your Right to Withhold Information
You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
How Can You Access Your Data?
You have the right to ask for a copy of any of your data held by Us (where such data is held). No fee is payable and We will provide any or all information in response to your request free of charge. Please contact Us for more details using the contact details below in section 12.
‘Session cookies’ allow us to track your actions during a single browsing session, but they do not remain on your device afterwards. ‘Persistent cookies’ remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on Our Site.
By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for marketing and advertising services. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.
All Cookies used by and on Our Site are used in accordance with current cookie law (meaning the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003).
Before Cookies are placed on your computer or device, you will be shown a pop-up message requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 10, above).